Global Breakfast Cereals in Vietnam Market Outlook, Industry Analysis and Prospect 2020-2026
For breakfast, Vietnamese consumers have
traditionally enjoyed many options, such as fried rice, sticky rice, pho (broth
containing rice noodles, meat and herbs), bun bo Hue (spicy Vietnamese soup
associated with the city of Hue) and banh mi (baguette-like bread with savoury
filling). Those kinds of food are very popular and considered convenient in
Vietnam. They are also affordably priced at around VND15,000 to VND30,000 per
breakfast. Thanks to Westernisation in Vietnam, breakfast cereals are...
Euromonitor International's Breakfast Cereals in Vietnam report
offers a comprehensive guide to the size and shape of the market at a national
level. It provides the latest retail sales data 2015-2019, allowing you to
identify the sectors driving growth. It identifies the leading companies, the
leading brands and offers strategic analysis of key factors influencing the
market - be theynew product developments, distribution or pricing issues.
Forecasts to 2024 illustrate how the market is set to change.
Product coverage: Hot Cereals, RTE Cereals.
Data coverage: market sizes (historic and forecasts), company
shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Breakfast Cereals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and
leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of
publishing market research reports, business reference books and online
information systems. With offices in London, Chicago, Vietnam, Shanghai,
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of over 800 analysts worldwide, Euromonitor International has a unique
capability to develop reliable information resources to help drive informed
strategic planning.
Table of Contents
KEY DATA FINDINGS
2020 IMPACT
Despite a preference for traditional food, the growing
Westernisation trend supports demand for breakfast cereals with COVID-19 having
little impact on sales
Children are the target consumers for breakfast
cereals
Heightened consciousness over health stimulated
by COVID-19
RECOVERY AND OPPORTUNITIES
International players Nestlé and Kellogg
maintain outright lead
Hot cereals gaining traction with active promotion,
wider distribution and positive perception of the benefits
Limited above-the-line marketing and dominance
of leading players set to limit category development over the forecast period
CATEGORY DATA
Table 1 Sales of Breakfast Cereals by Category:
Volume 2015-2020
Table 2 Sales of Breakfast Cereals by Category:
Value 2015-2020
Table 3 Sales of Breakfast Cereals by Category:
% Volume Growth 2015-2020
Table 4 Sales of Breakfast Cereals by Category:
% Value Growth 2015-2020
Table 5 NBO Company Shares of Breakfast Cereals:
% Value 2016-2020
Table 6 LBN Brand Shares of Breakfast Cereals: %
Value 2017-2020
... continued
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